The television is something that means different things to different people. Guys usually watch TV to catch up on a game or two. I have hardly ever seen a guy sitting and watching a serial (and am not talking about the K crap here.) Watching a game is something that takes precedence over most other matters. While in India it was cricket. (as probably this was the only sport that had the highest media coverage of all) but in the US its a whole different thing. TV rules the average joe's life over here. Its no wonder that the Superbowl is among the most watched events ever. The World Series, Stanley Cup, NBA Conference Playoffs aren't far behind either.
Also people watch all kinds of programming over here. Sometimes seriously the amount of crap out there on the TV is huge. I mean how many people need to see late night reruns of bad 80's acting.( or even Flavor of Love on VH1). TV was always a luxury in Rolla, not many apts had TV's and there were even fewer with cable installed. Most of the time though we hooked up our laptops to watch a movie or watch a cricket match.
Southpark will be of the most remembered shows. We are still so hooked up to it that "Timmmy", "Lick my b****" , "Screw you guys, am going home" are like golden words.